1. Website Visitors

We collect non-personally-identifying information such as browser type, language preference, referring site, and the date/time of each visitor request to understand how our visitors use our website. We may release aggregated, non-personally-identifying data.

2. Gathering of Personally-Identifying Information

Certain interactions require us to gather personally-identifying information. For example:

• When you sign up, we collect your username and email address.
• When you book a package, we collect additional personal and financial information necessary to process your booking.

You may refuse to provide personally-identifying information, but this may limit certain site functionalities.

3. Aggregated Statistics

To improve our services and user experience, we collect and analyze aggregated statistical data about how visitors interact with our websites. This may include page view counts, most-visited sections, navigation flows, time spent on key pages, and general usage patterns.

These aggregated statistics help us identify trends, optimize site performance, refine content, and develop new features that better meet the needs of our clients. We may share high-level, non-identifiable trends with partners or publish summaries on our blog to demonstrate how JK Travel Trails continues to enhance user experiences.

No personally-identifying information is ever disclosed in these reports. All statistics are presented in aggregate form to ensure individual privacy is maintained at all times.

4. Protection of Personally-Identifying Information

We share personal data only with employees, contractors, or affiliates who need it to provide services, and who agree to keep it confidential. We do not rent or sell personal information. We may disclose information in response to legal requests or to protect our rights or safety.

5. Cookies

We use cookies to identify and track visitors and their preferences. You can refuse cookies by configuring your browser, but some site features may not work properly.

6. Business Transfers

In the event that JK Travel Trails is sold, merges with another company, undergoes a reorganization, or enters bankruptcy, any personal information you have provided to us will likely be transferred to a third party as part of the transaction.

Rest assured that any successor or acquirer will be bound by this Privacy Policy or a policy consistent with its terms. We will notify you through prominent notice on our website or via email prior to any transfer involving your personal information, giving you the choice to review and prevent the transfer if you object.

These measures ensure that your data remains protected, even in the unlikely event of a business transition, and continues to be used only for the purposes described in this policy.

7. Privacy Policy Changes

We may update this policy periodically. We encourage you to review it regularly. Continued use of our site after changes constitutes acceptance of the updated policy.